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Why Latvian Women are Beautiful (A Theory)

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Male Admin 
#1 | Posted: 18 Jan 2010 11:19 | Edited by: Plomb
I have found an interesting article today, trying to find the answer of the subject. Posted by Alex Tabarrok on September 2, 2009, this article pays attention to so called "Sociosexuality". Here we have the original text of this article, you may comment it on the "Marginal Revolution" website or here as well.

Recently a colleague returned from a trip to Latvia and remarked on how beautiful the women were. A discussion ensued at which it was agreed that women in a number of other countries were also very beautiful but markedly less outgoing than the Latvians. As you may recall, beautiful Latvian women like to parade their beauty. My colleague further informed us that the latter event was not unique, having witnessed something similar himself.

Is my colleague's observation a mere statement of prurient preference? Does this kind of thing belong in a family blog? Don't worry, at Marginal Revolution we never serve our prurience without a little theory.

Sociosexuality is a concept in social psychology that refers to how favorable people are to sex outside of commitment. It can be measured by answers to questions such as "I can imagine myself being comfortable and enjoying "casual" sex with different partners" (agree strongly to disagree strongly) or "Sex without love is ok," as well as with objective measures such as the number of sexual partners a person has had. A low score indicates subjects who favor monogamous, long-term, high-investment relationships. A high score indicates subjects more favorable to sex for pleasure's sake alone. with less regard to commitment. On average, males have higher sociosexuality scores than females but sociosexuality scores for females vary widely across countries.

Why might female sociosexuality scores vary? One hypothesis is that in cultures with low operational sex ratios (the number of marriageable men/number of marriageable women) female sociosexuality will be higher. The argument is that when the relative supply of males is low, competition for mates encourages females to shift towards the male ideal, i.e. when supply is scarce the demanders must pay more. (Note that this theory can also explain trends over time, e.g. Pedersen 1991).

Ok, where does this get us? Well in Sociosexuality from Argentina to Zimbabwe, Schmitt (2005) surveyed some 14,000 people on sociosexuality and he correlated female sociosexuality with the operational sex ratio. Here are the results (see attached picture).

Notice that Latvia has one of the highest rates of female sociosexuality in the 48 nations surveyed and the lowest sex ratio.

Thus, the theory is that Latvian women appeal more strongly to the male ideal because the number of marriageable men in Latvia is low relative to the number of women. Is it any wonder that my colleague found the Latvian women beautiful?

Johnson Profile Pictures: 2
Male Forums Member 
#2 | Posted: 19 Jan 2010 08:13
Maybe,they do alot of make up
Anon LV 
#3 | Posted: 22 Jan 2010 23:15
Very interesting article, I must sey. How ever sadly, I can't sey weather it's true or not, I haven't observed any women other then Latvian. But will agree, they are rather ongoing. ;)
Male Forums Member 
#4 | Posted: 23 Jan 2010 02:58
it cause of the clime but indeed thay are the most beautiful
Male Forums Member 
#5 | Posted: 9 Feb 2010 16:45
Not sure about Latvia but Riga is not in the Top 10 Cities where women outnumber men
madara74 Profile Pictures: 1
Female Forums Member 
#6 | Posted: 11 Feb 2010 18:30
I am wondering Beirut and Dakar are in this list But there is no Latvia. May be it is because we have less women than men, who knows. So you must take care on Latvian women!
Male Forums Member 
#7 | Posted: 12 Apr 2010 11:32
cuz they have mice soul & heart
Male Forums Member 
#8 | Posted: 18 Apr 2010 21:51
latvian girls are beautiful because they both are natural, they shine like the sun, and they keep fit.
Male Forums Member 
#9 | Posted: 26 Apr 2010 21:04
What i understand being natural and pure at heart make them beautiful
Male Forums Member 
#10 | Posted: 26 Apr 2010 21:18
once i asked a lebanese girl for the same (why labnese girls r so beautiful).... vegatables,gem and proper make-up was d reply
lv jurmala 4au 
#11 | Posted: 23 Mar 2011 12:31
i am from uk and my boyfriend of 5 years is latvian, i know many latvian women and after several visits to latvia i do agree that most, but not all are naturally beautiful, although in my opinion this beauty is jaded by their nasty, cruel and very ugly personalities. I am not alone in my observation as most of my male eastern european friends agree
Bro Profile Pictures: 3
Male Girls Lover 
#12 | Posted: 23 Mar 2011 20:14
lv jurmala 4au:
after several visits to latvia i do agree that most, but not all are naturally beautiful, although in my opinion this beauty is jaded by their nasty, cruel and very ugly personalities

You must be almost right on that! However you must then claim places or cities where you've met such girls

I think guys, that in the last 4 or even 5 years since we started this website, "the nature" of Latvian girls significantly changed. Watching pictures on this forum, I conclude that each year, beautiful Latvian women are passing away, to other countries. What this land has finally now, is kind of those who left and didn't find their place in other lands...
tom 322 
#13 | Posted: 25 Mar 2011 04:13
Interesting; I'll have to borrow this study/article on my forum ; ).

Interestingly- are there may lesbians/gays in Latvia?
Male Contributor 
#14 | Posted: 25 Mar 2011 11:33
tom 322:
are there may lesbians/gays in Latvia?

I would say there are lots of them. Both gays and lesbians. When I was young I ever visited the legendary club "Purvs" for sexual minorities. As I remember it was located on Avotu street, in the very dark and dangerous district located near to the center of Riga. I was scared to walk in this district, but the atmosphere in "Purvs" was friendly... and it was not only for minorities, heterosexuals had a chance to find a partner, too

As far as I know, in Riga there is still a club for gays called "XXL".
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