Many of you may know about the "
Cēsu premium" trademark, provided by Cēsu beer ("alus" in Latvian) company. This year, they were also massively advertising
Latvian Girls Brand. More precisely, they were using it in their "Premium" beer campaign.
To beer lovers and buyers, it was suggested to buy six cans of beer and locate the Latvian Girl poster inside. As they advertised, "
there are the best beer and most beautiful girls in Latvia".
In total, there were participating 15 of girls. On each poster, there was a code to vote for some girl and that way "send her to Egypt"

meaning, there was a tour, not something you may thought.
I have attached screen-shots below , showing how the initial page looked like.